Jeremy Carson : Art Director : Big ideas speak for themselves, but sometimes they need a little help


	Metal Gear Rising TV and digital

Art Director: Jeremy Carson / Art Director: Phil Samartan / Copywriter: Andre Query

Campaign developed through Ignited.

Bad days don't stand a chance, but when one rears its ugly head, just take Raiden's sword and cut the living hell out of everything in your path. What better message to convey Metal Gear Rising: Revengeance's launch in a commercial? Agency Spy, AdLand, and Best Ads picked it up, then everyone caught on.


	Sony camera lens videos and website

Art Director: Jeremy Carson / Creative Director: Karin Djelaj
Copywriter: Marcela Angeles-Macedo

Campaign developed through Ignited.

If you want to show people the benefits of using lenses on a camera, don't just show them the result, show them the process. That's what we did when we took a photographer all over her home town, exploring the Sony lenses with her in this series of videos.


	DTS digital brand campaign

Art Director: Jeremy Carson / Creative Directors: Noel Woolfolk and Graham Simon

Campaign developed through Ignited.

Sound is something we take for granted. It has the power to change the way we see the world. So, through this series of web banners, we showed people how sound can actually alter a scene's feeling. Then, we ran a Facebook contest, asking them how an image could be interpreted in different ways.


	Metal Gear Rising teaser campaign

Art Director: Jeremy Carson / Copywriter: Marcela Angeles-Macedo

Campaign developed through Ignited.

We created a grassroots teaser campaign, bringing the game into the real world on multiple levels. Severed cyborg arms were sent to key gaming bloggers, fake presidential campaign posters plastered universities, and a series of online videos built up buzz for a trailer that received a "Best Action Game" award by E3 and garnered over 2 million views with thousands of shares.


	Rent Payment Brand Campaign

Art Director: Jeremy Carson / Copywriter/ACD: Karin Djelaj

Campaign developed through Ignited.

When was the last time you wrote a check for anything other than your rent? RentPayment.com brings that process into the digital world. So, this campaign showed us all how ridiculous is was to pay rent the way we were, all with a little attitude.


	Sony VAIO Integrated Product Campaign

Art Director: Jeremy Carson / Copywriter: Marcela Angeles-Macedo

Campaign developed through Ignited.

Sony VAIO Latin America wanted to make their brand stand out from the crowd, promoting their personal video & music editing software as well as their S Series laptops. So, we developed a campaign that didn't just try to sell the product, but inspired people to break away from the culture of oversharing others' work and to create something worth sharing. It also helps to have a kickass spanish-speaking partner, since everything's going across 20 different countries in Latin America.


	ZICO Brand Campaign

Art Director: Jeremy Carson / Copywriter: Graham Simon

Campaign developed through Ignited.

ZICO is the premium-level coconut water brand, competing with other brands that rule the category in volume, but not necessarily in quality or innovation. The task with ZICO is to constantly develop strategies that distinguish it as a brand that is focused on being Naturally Powered in all aspects of life. Plus, it's hard to complain when you can walk into meetings wearing sandals.


	Metal Gear Solid HD digital campaign

Art Director: Jeremy Carson / Copywriter: Dave Muraca

Campaign developed through Ignited.

This online banner campaign included takeovers of gaming sites, standard flash banners, as well as some cool rich media content. It was made to mark the first time ever release of the classic Metal Gear Solid video game series in HD.


	Metal Gear Solid 3DS digital campaign

Art Director: Jeremy Carson / Copywriter: Marcela Angeles-Macedo

Campaign developed through Ignited.

This online banner campaign included standard flash banners as well as taking over some gaming sites. We wanted to create a subtle way to tell gamers (in their own language) that Metal Gear Solid was coming to the 3DS for the first time.


	Sony VAIO Around The World - social campaign

Art Director: Jeremy Carson / Copywriter: Marcela Angeles-Macedo / ACD: Karin Djelaj

Campaign developed through Ignited.

The VAIO computer has some good features on paper, but the real experience happens when you get your hands on one. So, for the new S Series, we created a campaign that informed users online about the laptop and then drove them to Sony Style stores to enter for a chance to win a trip around the world.

While the campaign was a huge success, we got the added benefit of increasing VAIO's facebook fanbase over 250%, breaking their one million fan mark for the first time!


	ZICO the pledge - social campaign

Art Director: Jeremy Carson / Copywriter: Graham Simon / Designer: Jose Eslinger

Campaign developed through Ignited.

The Pledge featured Kevin Garnett, who challenged the world of Facebook to make a pledge to be naturally powered. Essentially, ZICO wanted people to not simply drink good coconut water, but to also commit themselves to being healthy and active, embodying the ZICO lifestyle wholeheartedly.

As a reward for making your pledge on Facebook, KG would give you a personalized thank you video, where your photos would be hanging on the walls of his house behind him. Just make sure you didn't have an inappropriate pledge, or else you'd get a different kind of message.


	Humans Vs Zombies College Preparation Campaign

Art Director: Jeremy Carson / Co-Designers: Joe Tornatzky & Sharon Park

Campaign developed through Long Beach City College.

The mission of the campaign was to motivate high school students to find their passion, and thus their career path. We created a world where Zombies, lifeless & unmotivated, rule the world, and passionate Humans are fighting to take it back. High school students were presented with two simultaneous campaigns in the Long Beach Unified School District, which made them choose a side. They were directed to two different websites, which ultimately led them to the Human site, where they received relevant career path information.


	Cisco Data Centers Integrated Campaign

Art Director: Jeremy Carson / Copywriter: Lisa Carey

Campaign developed through Ogilvy and Mather.

To bring product awareness around Cisco's Data Centers, we developed the idea of a type of "fearless fortress," where your data is protected in a secure, yet agile castle in the clouds. Print campaign ran in over 30 national publications, such as WSJ, NY Times, LA Times, and the Chicago Tribune.


	Cisco Videoscape - Promo video

Art Directors: Jeremy Carson & Noel Woolfolk / Copywriter: Jeff Heath

Campaign developed through Ogilvy and Mather.

Promotional video created for John Chambers' (CEO of Cisco) announcement of Videoscape for CES 2011. The service integrates all "box" devices into one, as well as allowing you to mirror this layered architecture onto any device, reinventing the television experience.


	SMUD Brand Campaign

Art Director: Jeremy Carson / Copywriter: Graham Simon

Pitch developed through Ogilvy and Mather.

Excessive watt usage has become an epidemic in our communities. Watt Crimes are on the rise. Hording and harboring of watts has become commonplace. It's time we put this all to an end. We need to start taking better care of our precious watts. We need to become Watt Watchers. We need to use our watts wisely. Because when we take care of our watts, they will in turn, take care of us, our homes and our bottom lines.


	Nature Made Digital Brand Campaign

Art Director: Jeremy Carson / Copywriter: Lisa Carey

Campaign developed through Ogilvy and Mather.

Flash banner campaign developed for Nature Made to promote their vitamin line. The new look focuses on a more graphic approach, emphasizing the bottle in an unconventional way, while uniquely catching the audience's eye.


	Cisco Umi - Digital campaign

Art Director: Jeremy Carson / Copywriter: Katie Naylon

Campaign developed through Ogilvy and Mather.

Digital campaign, designed standard flash banners and custom units featuring Ellen Page for umi, Cisco's home telepresence. Variations were modified for various vendors, such as Verizon, YUME, and Wired. Custom units were created for Scripps, The New York Times, and digital billboards


	ESPN Rise Up - design

Designer: Jeremy Carson

Designs developed through ESPN.

I created new graphics and overall branding for Dyett High School in Chicago for the ESPN miniseries EPSN: Rise Up. Over the course of four weeks, the show worked with the cities and some outside vendors to give four well-deserving high schools a complete makeover. The result was a whole lot of ridiculously excited teenagers.
EPSN: Rise Up: Credits


	PES 2011 Promo design

Designer: Jeremy Carson / Art Director: Jose Eslinger / Copywriter: Carissa Zaino

Design developed through Ignited.

Konami wanted something big for their Pro Evolution Soccer 2011 game. See those sweet foam hands? I designed them. Jose and Carissa are an amazing team to work with. It was featured on adsofthworld.com, then went on to bestadsontv.com, and after that, we lost track of everyone that reported on it.


	City Harvest Farmers Wanted - integrated campaign

Art Director: Jeremy Carson / Copywriter: Heidi Cotton

This integrated campaign was created for the One Show 2011 Competition's client. It recruited citizens of New York City to be farmers, reaping the harvest of surplus food in New York to be used to feed the city's hungry.


	City Harvest Deserving - integrated campaign

Art Director: Jeremy Carson / Copywriter: Heidi Cotton

This print campaign was created for the One Show 2011 Competition's client. It reminds us that we all take food for granted, but argues that everyone (not just a select few) should have this right.


	Burke Williams seasonal campaign)

Art Director: Jeremy Carson / Copywriters: Bo Mirosseni & Jeremy Yadegari

Spec project for a Mother's Day campaign for Burke Williams. Created the "Momster" campaign, which was directed at the loved ones of the mothers to give them this spa package for Mother's Day.


	Nooka brand campaign

Art Director: Jeremy Carson / Co-Designers: Amber Hamilton / Micah Rush

Created for the 2010 One Show College Competition, earning a Merit award as well as First Runner Up in the Client Pitch Competition.

The product was Nooka Timepieces, which use a unique, universal visual language to convey the time rather than numbers. The aim of the campaign was to emphasize the universal aspects of humanity, helping us realize that we are humans first.


	Print and Ad-A-Day proofs of concept

I started Ad-A-Day as a unique endeavor to create a new ad in a single day for a completely random client (for as long and as often as I possibly could). Some are good, some I want to hide from the public, but a few concepts make the whole process worth it. It's been said that as creatives, we never know where our next big idea comes from, but I'll keep searching.