Fresh and Easy
Brand Campaign
Art Director: Jeremy Carson / ACD/Copywriter: Karin Djelaj / Copywriter: Dan Elmslie / Creative Director: Noel Woolfolk
Fresh&Easy is trying to do something revolutionary. Bring the convenience of a 7/11 together with the freshness of Whole Foods.
Sanuk
Integrated Campaign
Art Director: Jeremy Carson / ACD/Copywriter: Karin Djelaj / Creative Director: Chris Schott
Sanuks are so comfortable, that simply wearing them lets you handle the most uncomfortable of situations.
Sony Lenses
Microsite
Art Director: Jeremy Carson / ACD: Karin Djelaj / Copywriter: Marcela Angeles‑Macedo
Don't just tell people to buy camera lenses, show them how it helps the creative process. And do it with a pretty, up and coming photographer. See the Site
Metal Gear Rising
TV and Trailers
Art Director: Jeremy Carson / ACD: Karin Djelaj / Copywriter: Marcela Angeles‑Macedo
Don't just tell people to buy camera lenses, show them how it helps the creative process. And do it with a pretty, up and coming photographer. See the Site
Metal Gear Rising
Digital Campaign
Art Director: Jeremy Carson / Copywriter: Marcela Angeles‑Macedo
A severed cyborg arm arrives in the mail. Yeah, you're gonna tell people about it. Throw in a fake presidential campaign, leaked government files, and the first Depeche Mode song ever featured in a trailer and you've got yourself a bit of buzz. The Video Game Marketing Awards gave it the Gold!
Machinima
Brand Campaign
Art Director: Jeremy Carson / Copywriter: Dan Elmslie
Every once in a while, you get to work on a brand that has such a unique personality that you have to remove all the crazy-filters.
Ruffino
Brand Campaign
Art Director: Jeremy Carson / ACD: Karin Djelaj
Some moments in life are best worth sharing. As are some wines.
Sony VAIO
World Cup Campaign
Art Director: Jeremy Carson / ACD/Copywriter: Karin Djelaj
As one of the Official Sponsors of the 2014 FIFA World Cup, Sony wanted their VAIO fans to be able to support their own teams through an in-store contest. Through this app, they could take a photo and decorate it to show their passion for their team. The best ones went to the World Cup!
Metal Gear Solid
digital campaign
Art Director: Jeremy Carson / Copywriters: Dave Muraca & Marcela Angeles‑Macedo
Snake will never die. And neither will the Metal Gear Solid series, especially when they get re-released as HD and on the 3DS.
Sony VAIO
Integrated Campaign
Art Director: Jeremy Carson / Copywriter: Marcela Angeles‑Macedo
A VAIO isn't just a laptop. It's a tool to create something worth sharing. Use it as such. Yeah, we're talking to you, 20 different Latin American countries that saw this campaign.
Cisco
Print and Digital
Art Director: Jeremy Carson / Copywriter: Lisa Carey
Suuuuuure, the "cloud" sounds waaaayyyy more secure than Cisco's "fearless fortress". We gave the fortress life in over 30 national publications, such as WSJ, NY Times, LA Times, and the Chicago Tribune.
Rent Payment
Brand Campaign
Art Director: Jeremy Carson / ACD: Karin Djelaj
Ever hear of the internet? It's that thing we haven't been using to pay our rent. We wanted people to see how stupid we've all been.
Sony VAIO
Social Campaign
Art Director: Jeremy Carson / Copywriter: Marcela Angeles‑Macedo / ACD: Karin Djelaj
We attempted the impossible: get people to go from Facebook to an actual store. Our "Around the World" campaign did it, and tripled VAIO's fans in the process, breaking the 1 Million mark.
SMUD
Brand Campaign
Art Director: Jeremy Carson / Copywriter: Graham Simon
Watt abuse sucks. Help the Watt Watchers save the watts.
ZICO
Brand Campaign
Art Director: Jeremy Carson / Copywriter: Graham Simon
Mother nature is one hydrated lady. ZICO captured her delicious essence in a bottle. Though The Onion said it tastes like ballsweat.
LBCC
Integrated Campaign
Art Director: Jeremy Carson / Co-Designers: Joe Tornatzky & Sharon Park
In high school, the unmotivated are as lifeless as zombies, and the true humans are those with passion. We worked with Long Beach City College to motivate students to get interested in college by talking to them in a way that teachers would never dream of. See the Human Coalition Site or See the Zombie Site
City Harvest
Brand Campaign
Art Director: Jeremy Carson / Copywriter: Heidi Cotton
For the One Show 2011 Competition's, we made New Yorkers into farmers. No hoeing required.
Proofs Of Concept
Just ideas