Sony VAIO - Create
360 Campaign
Integrated Campaign

Art Director: Jeremy Carson / Copywriter: Marcela Angeles-Macedo

Campaign developed through Ignited.

Sony VAIO Latin America wanted to make their brand stand out from the crowd, promoting their personal video & music editing software as well as their S Series laptops. So, we developed a campaign that didn't just try to sell the product, but inspired people to break away from the culture of oversharing others' work and to create something worth sharing. It also helps to have a kickass spanish-speaking partner, since everything's going across 20 different countries in Latin America.

print
print
print
ambient
ambient
facebook
digital
digital
digital
ZICO Coconut Water
360 Campaign
Integrated Campaign

Art Director: Jeremy Carson / Copywriter: Graham Simon

Campaign developed through Ignited.

ZICO is the premium-level coconut water brand, competing with other brands that rule the category in volume, but not necessarily in quality or innovation. The task with ZICO is to constantly develop strategies that distinguish it as a brand that is focused on being Naturally Powered, in all aspects of life. Plus, it's hard to complain when you can walk into meetings wearing sandals.

print
print
print
print
print
print
print
print
website
mobile
mobile
digital
digital
ambient
ZICO - The Pledge
Social
Facebook Campaign

Art Director: Jeremy Carson / Copywriter: Graham Simon / Designer: Jose Eslinger

Campaign developed through Ignited.

The Pledge featured Kevin Garnett, who challenged the world of Facebook to make a pledge to be naturally powered. Essentially, ZICO wanted people to not simply drink good coconut water, but to also commit themselves to being healthy and active, embodying the ZICO lifestyle wholeheartedly.

As a reward for making your pledge on Facebook, KG would give you a personalized thank you video, where your photos would be hanging on the walls of his house behind him. Just make sure you didn't have an inappropriate pledge, or else you'd get a different kind of message.

facebook
facebook
facebook
print
website
Konami - Metal Gear Solid HD
Digital
Digital Campaign

Art Director: Jeremy Carson / Copywriter: Dave Muraca

Campaign developed through Ignited.

This online banner campaign included takeovers of gaming sites, standard flash banners, as well as some cool rich media content. It was made to mark the first time ever release of the classic Metal Gear Solid video game series in HD.

digital
digital
digital
Konami - PES 2011
Design
Design

Designer: Jeremy Carson / Art Director: Jose Eslinger / Copywriter: Carissa Zaino

Design developed through Ignited.

Konami wanted something big for their Pro Evolution Soccer 2011 game. See those sweet foam hands? I designed them. Jose and Carissa are an amazing team to work with. It was featured on adsofthworld.com, then went on to bestadsontv.com, and after that, we lost track of everyone that reported on it.

ambient
ambient
Humans Vs Zombies
360 Campaign
Integrated Campaign

Art Director: Jeremy Carson / Co-Designers: Joe Tornatzky & Sharon Park

Created through Long Beach City College's Career Pathways Program.

The mission of the campaign was to motivate high school students to find their passion, and thus their career path. We created a world where Zombies, lifeless & unmotivated, rule the world, and passionate Humans are fighting to take it back. High school students were presented with two simultaneous campaigns in the Long Beach Unified School District, which made them choose a side. They were directed to two different websites, which ultimately led them to the Human site, where they received relevant career path information.

wild posting
wild posting
wild posting
wild posting
print
website
website
video
mobile
ESPN - Rise up
Design
Branding

Designer: Jeremy Carson

Designs developed through ESPN.

I created new graphics and overall branding for Dyett High School in Chicago for the ESPN miniseries EPSN: Rise Up. Over the course of four weeks, the show worked with the cities and some outside vendors to give four well-deserving high schools a complete makeover. The result was a whole lot of ridiculously excited teenagers.
EPSN: Rise Up: Credits

design
design
design
design
design
design
Cisco - Data Centers
Print / Digital
Integrated Campaign

Art Director: Jeremy Carson / Copywriter: Lisa Carey

Campaign developed through Ogilvy and Mather.

To bring product awareness around Cisco's Data Centers, we developed the idea of a type of "fearless fortress," where your data is protected in a secure, yet agile castle in the clouds. Print campaign appearing in Wall Street Journal, NY Times, LA Times, Washington Post, USA Today, Chicago Tribune, as well as almost 30 national & regional publications. Flash banner campaign ran simultaneously, both targeting CIOs and IT professionals to switch to Cisco's Data Center Business Advantage.

print
print
digital
digital
digital
Cisco - umi
Digital
Interactive Campaign

Art Director: Jeremy Carson / Copywriter: Katie Naylon

Campaign developed through Ogilvy and Mather.

Digital campaign, designed standard flash banners and custom units featuring Ellen Page for umi, Cisco's home telepresence. Variations were modified for various vendors, such as Verizon, YUME, and Wired. Custom units were created for Scripps, The New York Times, and digital billboards

digital
digital
digital
digital
digital
Nature Made
Digital
Digital Campaign

Art Director: Jeremy Carson / Copywriter: Lisa Carey

Campaign developed through Ogilvy and Mather.

Flash banner campaign developed for Nature Made to promote their vitamin line. The new look focuses on a more graphic approach, emphasizing the bottle in an unconventional way, while uniquely catching the audience's eye.

digital
digital
digital
digital
digital
digital
SMUD
360 Campaign
Integrated Campaign

Art Director: Jeremy Carson / Copywriter: Graham Simon

Concept pitch through Ogilvy & Mather.

Excessive watt usage has become an epidemic in our communities. Watt Crimes are on the rise. Hording and harboring of watts has become commonplace. It's time we put this all to an end. We need to start taking better care of our precious watts. We need to become Watt Watchers. We need to use our watts wisely. Because when we take care of our watts, they will in turn, take care of us, our homes and our bottom lines.

print
print
wild posting
wild posting
print
radio
mobile
digital
City Harvest
360 Campaign
Integrated Campaign

Art Director: Jeremy Carson / Copywriter: Heidi Cotton

This integrated campaign was created for the One Show 2011 Competition's client. It recruited citizens of New York City to be farmers, reaping the harvest of surplus food in New York to be used to feed the city's hungry.

print
print
print
wild posting
branding
digital
video
Print and Ad-A-Day
Featured Proofs of Concept
Select Print and Featured Ad-A-Day Campaigns

I started Ad-A-Day as a unique endeavor to create a new ad in a single day for a completely random client (for as long and as often as i possibly can). Some are good, some I want to hide from the public, but a few concepts make the whole process worth it. It's been said that as creatives, we never know where our next big idea comes from, but I'll keep searching.