Sony VAIO - Create
Integrated Campaign
Integrated Campaign

Art Director: Jeremy Carson / Copywriter: Marcela Angeles-Macedo

Campaign developed through Ignited.

Sony VAIO Latin America wanted to make their brand stand out from the crowd, promoting their personal video & music editing software as well as their S Series laptops. So, we developed a campaign that didn't just try to sell the product, but inspired people to break away from the culture of oversharing others' work and to create something worth sharing. It also helps to have a kickass spanish-speaking partner, since everything's going across 20 different countries in Latin America.

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ambient
ambient
social
digital
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ZICO
Integrated Campaign
Integrated Campaign

Art Director: Jeremy Carson / Copywriter: Graham Simon

Campaign developed through Ignited.

ZICO is the premium-level coconut water brand, competing with other brands that rule the category in volume, but not necessarily in quality or innovation. The task with ZICO is to constantly develop strategies that distinguish it as a brand that is focused on being Naturally Powered, in all aspects of life. Plus, it's hard to complain when you can walk into meetings wearing sandals.

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web
mobile
digital
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ambient
Humans Vs Zombies
Integrated Campaign
Integrated Campaign

Art Director: Jeremy Carson / Co-Designers: Joe Tornatzky & Sharon Park

Created through Long Beach City College's Career Pathways Program.

The mission of the campaign was to motivate high school students to find their passion, and thus their career path. We created a world where Zombies, lifeless & unmotivated, rule the world, and passionate Humans are fighting to take it back. High school students were presented with two simultaneous campaigns in the Long Beach Unified School District, which made them choose a side. They were directed to two different websites, which ultimately led them to the Human site, where they received relevant career path information.

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Konami - Metal Gear Solid HD
Digital
Digital Campaign

Art Director: Jeremy Carson / Copywriter: Dave Muraca

Campaign developed through Ignited.

This online banner campaign included takeovers of gaming sites, standard flash banners, as well as some cool rich media content. It was made to mark the first time ever release of the classic Metal Gear Solid video game series in HD.

digital
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Konami - Metal Gear Solid 3DS
Digital
Digital Campaign

Art Director: Jeremy Carson / Copywriter: Marcela Angeles-Macedo

Campaign developed through Ignited.

This online banner campaign included standard flash banners as well as taking over some gaming sites. We wanted to create a subtle way to tell gamers (in their own language) that Metal Gear Solid was coming to the 3DS for the first time.

digital
digital
Cisco - Data Centers
Integrated Campaign
fIntegrated Campaign

Art Director: Jeremy Carson / Copywriter: Lisa Carey

Campaign developed through Ogilvy and Mather.

To bring product awareness around Cisco's Data Centers, we developed the idea of a type of "fearless fortress," where your data is protected in a secure, yet agile castle in the clouds. Print campaign ran in over 30 national publications, such as WSJ, NY Times, LA Times, and the Chicago Tribune.

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print
digital
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Cisco - Videoscape
Video
Promotional Video

Art Directors: Jeremy Carson & Noel Woolfolk / Copywriter: Jeff Heath

Campaign developed through Ogilvy and Mather.

Promotional video created for John Chambers' (CEO of Cisco) announcement of Videoscape for CES 2011. The service integrates all "box" devices into one, as well as allowing you to mirror this layered architecture onto any device, reinventing the television experience.

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Sony VAIO - Around The World
Social
Social Media Campaign

Art Director: Jeremy Carson / Copywriter: Marcela Angeles-Macedo / ACD: Karin Djelaj

Campaign developed through Ignited.

The VAIO computer has some good features on paper, but the real experience happens when you get your hands on one. So, for the new S Series, we created a campaign that informed users online about the laptop and then drove them to Sony Style stores to enter for a chance to win a trip around the world.

While the campaign was a huge success, we got the added benefit of increasing VAIO's facebook fanbase over 250%, breaking their one million fan mark for the first time!

social
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ZICO - The Pledge
Social
Facebook Campaign

Art Director: Jeremy Carson / Copywriter: Graham Simon / Designer: Jose Eslinger

Campaign developed through Ignited.

The Pledge featured Kevin Garnett, who challenged the world of Facebook to make a pledge to be naturally powered. Essentially, ZICO wanted people to not simply drink good coconut water, but to also commit themselves to being healthy and active, embodying the ZICO lifestyle wholeheartedly.

As a reward for making your pledge on Facebook, KG would give you a personalized thank you video, where your photos would be hanging on the walls of his house behind him. Just make sure you didn't have an inappropriate pledge, or else you'd get a different kind of message.

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SMUD
Integrated Campaign
Integrated Campaign

Art Director: Jeremy Carson / Copywriter: Graham Simon

Concept pitch through Ogilvy & Mather.

Excessive watt usage has become an epidemic in our communities. Watt Crimes are on the rise. Hording and harboring of watts has become commonplace. It's time we put this all to an end. We need to start taking better care of our precious watts. We need to become Watt Watchers. We need to use our watts wisely. Because when we take care of our watts, they will in turn, take care of us, our homes and our bottom lines.

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