Integrated Campaign
Art Director: Jeremy Carson / Co-Designers: Joe Tornatzky & Sharon Park
Created through Long Beach City College's Career Pathways Program.
The mission of the campaign was to motivate high school students to find their passion, and thus their career path. We created a world where Zombies, lifeless & unmotivated, rule the world, and passionate Humans are fighting to take it back. High school students were presented with two simultaneous campaigns in the Long Beach Unified School District, which made them choose a side. They were directed to two different websites, which ultimately led them to the Human site, where they received relevant career path information.
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wild posting
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wild posting
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wild posting
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wild posting
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print
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website
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website
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video
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mobile
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